Why you??

Hey Reader, There's nothing worse than a great sales call with someone you'd love to work with, right up until the end, when you hear: "We'll get back to you. We're talking to a few more people who do what you do." And you know what happens next. The decision gets made in a conversation you're not in, by comparing you to people you've never met, on a question nobody asked you directly: Why you? Every time I open Threads lately, there's another offer strategist, business coach, or...