“It’s just 3 words. How hard can it be?”

Hey Reader, You’ve probably heard at least one of these this year: “AI can do that for me.” “Isn’t that just common sense?” “It costs how much? It can’t be that hard.” All three say the same thing: you know that thing you spent years mastering? It’s not worth much. Meanwhile, a woman selling a course on how to yap on camera made $7 million (and guys, she’s got no idea what she’s doing). It’s demoralizing. Right behind that feeling is the temptation to prove yourself. You list more...