For Solo Established BuSiness OWners

Make Marketing Suck Less

Michelle Mazur, Ph.D.

Marketing strategies for solo business owners who sell outside the online business bubble. Messaging and marketing for consultants, service providers, and experts whose clients live in the real world—where funnels don't work and referrals matter more than reels.

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about 7 hours ago

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4 min read
Featured Post

9 people lost to three words

Hey Reader, You know the drumbeat. Post three times a day. Be on LinkedIn. Do trial reels. Be on Threads. You need to Yap. Show up more. Show up more. Show up more. The Most Useful GIF from the Vampire Lestat It’s so loud that it has done something strange to how experts think about marketing their own businesses. The client who came from a referral? It doesn’t count. Neither does the one who hired you after three years of the occasional check-in, nor the client who came back for more. Your...

4 days ago

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4 min read

“It’s just 3 words. How hard can it be?”

7 days ago

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4 min read

F.U. to "I'm just a girl" marketing

9 days ago

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1 min read

It's been a year since I offered this

11 days ago

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4 min read

"This is outside my expertise, but..."

14 days ago

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4 min read

[Expert Probs] Is your pitch about YOU

18 days ago

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3 min read

Why you??

20 days ago

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2 min read

Referred for work you quit doing 🤔

about 2 months ago

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1 min read

"Hopeless." (Then 45 minutes later...)

2 months ago

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1 min read

Break this rule

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