*womp* *womp* That flopped...

Hey Reader, One week ago, I launched Hot Message Summer — a standalone version of the messaging sprints we run inside the Expert Up Club. 45 people on the waitlist. I did the math: if 10% joined, I'd open it to the full list and fill the rest. One person joined. Ooof. Here's why I ran the experiment in the first place. For a long time, I'd been carrying this question around: what if I pulled the messaging sprints out of the Club and sold them on their own? A try-before-you-buy. A low-risk way...