“So what do you actually DO?” 😬

Hey Reader, You know what you do. You're exceptional at it. But you can't quite crack the language for it. Every time you try to explain your work, it comes out as 🤮🤮🤮. Here's what makes that particular problem so maddening: you can't be referred if people can't describe what you do when you're not in the room. And most experts have no idea how many referrals are dying in translation right now. Welcome back to Expert Problems — where I pull back the curtain on the real conversations happening...