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3 min readWho needs a Hello from you this week? 👋
Hey Reader, The Expert Up Club launch just wrapped, and I've been sitting with something. I sent good emails. I know they were good. They got people thinking, got people curious, nudged them toward the idea that maybe the way they've been marketing their expertise isn't quite working. But 80% of the people who booked a private tour? They'd already talked to me. Not "engaged with my content." Talked. Replied to an email. Sent me a question on LinkedIn. Had a conversation with an actual human...