F.U. to "I'm just a girl" marketing

Hey Reader, You've seen her this week. Probably twice before lunch. She's filming from her kitchen, and she has no idea what she's doing. She's just a girl! She's figuring it out as she goes, tee hee, and oh my gosh, you guys, she somehow had an $85,000 launch. Total surprise. She's as shocked as you are. (My Duped co-host, Maggie Patterson, has a name for her: the BFF Next Door. Hear us talk about it here.) I get why it works. It's charming and low-stakes. It's hard to feel talked down to by...