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2 min readReferred for work you quit doing 🤔
Hey Reader, You're not the same business owner you were three years ago. Your offers changed. Your clients got more sophisticated. The way you see the work got sharper. You know things now that you couldn't have known back then. Meanwhile, your website and marketing are still describing the business you used to run. You probably already suspect it. Someone says, "I looked at your website," and you cringe and jump in before they can finish: "Oh, that's out of date. It doesn't really represent...