My 2026 marketing strategy

Hey Reader, Last year, so many of you asked this question: How are you generating leads? What's actually working? Grab your coffee and snuggle up because this is what I'm doing behind-the-scenes. Before we dig in, two caveats. Because if you walk away thinking "I should do exactly what Michelle's doing," I will have failed you. Caveat #1: My business model requires more marketing than yours probably does. I'm in what I call the Leveraged Expert model—I need to reach more people to make my...