Hey Reader,

How do you feel about your marketing right now?

I ask this question at the start of every 2-Hour Expert Marketing Plan workshop. And the chat always fills up fast:

"Exhausted."

"Overwhelmed, anxious."

"Hopeless."

"Daunted, feel behind, feel like I am not doing enough."

"Overwhelmed by ALL. THE. MARKETING. NOISE. Not to mention *gestures broadly at everything*."

These people weren't new to marketing. They were consultants, coaches, and service providers with years of expertise and real client results.

And marketing still had them typing "hopeless" into a Zoom chat.

Not because anything is wrong with them. Because the marketing playbook they've been handed was built for volume businesses selling low-cost offers to strangers — not for experts who win clients through relationships and referrals.

Now here's what that same chat looked like about 45 minutes later:

Nobody added a single thing to their plate.

The relief came from finally seeing which marketing activities actually match how their clients hire them — and crossing off everything that doesn't.

And on Tuesday, you're the one in that chat.

You're already registered for the workshop this Tuesday, August 25th at 12 pm PT / 3 pm ET. In 90 minutes, we're building your 2-hour per week marketing plan together — and you leave with it done and dusted.

Two things before then:

Do your homework: write down every marketing activity you feel guilty about not doing. That list is where we start.

And show up live.

Live attendees get access to Moxie, my marketing triage bot (normally exclusive to Expert Up Club members), who'll pressure-test your finished plan against your real capacity.

​Add the workshop to your calendar →​

Yours in rebellion,
Michelle

P.S. Skipped the homework? No stress — guilt about marketing is fast to find. You can make the list in the first five minutes on Tuesday.