Referred for work you quit doing 🤔
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Hey Reader, You're not the same business owner you were three years ago. Your offers changed. Your clients got more sophisticated. The way you see the work got sharper. You know things now that you couldn't have known back then. Meanwhile, your website and marketing are still describing the business you used to run. You probably already suspect it. Someone says, "I looked at your website," and you cringe and jump in before they can finish: "Oh, that's out of date. It doesn't really represent what I do anymore." There's a version of your work people keep referring you for that you'd rather not be doing, and you haven't quite figured out why it keeps showing up. The work evolved. The words describing it didn't. That's the talk I’m giving at the Build Business Better Conference on October 21–22, It’s called: You Evolved. Did Your Positioning? You'll get the three signs your positioning is overdue for an update, and you'll spend part of the session answering the questions that tell you whether it's a positioning problem or something else (they have different fixes). You'll leave with a read on where you stand and where to start. I said yes to this one because of who it's for and the quality of the speakers. It’s for established business owners who've been doing this for a while and are evolving their business. That's the room I want to be in. And the speaker lineup is people I'd pay to hear. Cheryl Rerick and Jacqui Acree are both in my peer mastermind. They're the people I take my own business problems to when I can't see the way through, and now you get to hear them work. Chanaye Jackson of Swan Town Creative is hosting the conference. Two live virtual days, single track. Tickets are $77, and that covers the live sessions, recordings, transcripts, the Conference Field Guide, a Slack community that runs before and after, pre-conference networking on October 14, and a debrief the Monday after. Because I'm speaking, I can get you $10 off with the code DrMichelle10.
(That's an affiliate link, which means I earn a commission if you buy through it.) Yours in rebellion, P.S. If you've ever cut someone off mid-sentence to apologize for your own website, I want you there. October 21–22, code DrMichelle10 for $10 off. |
Make Marketing Suck Less
Marketing strategies for solo business owners who sell outside the online business bubble. Messaging and marketing for consultants, service providers, and experts whose clients live in the real world—where funnels don't work and referrals matter more than reels.