Hey Reader,

The Expert Up Club launch just wrapped, and I've been sitting with something.

I sent good emails. I know they were good.

They got people thinking, got people curious, nudged them toward the idea that maybe the way they've been marketing their expertise isn't quite working.

But 80% of the people who booked a private tour? They'd already talked to me.

Not "engaged with my content." Talked.

Replied to an email. Sent me a question on LinkedIn. Had a conversation with an actual human being who goes by Michelle.

One of the new members — Dr. Robin — found me through the 3 Word Rebellion book. From there, she just dove in: YouTube videos, the Market Like an Expert crash course, all of it.

She immersed herself. And within a month of finding me, she joined The Club.

By the time she got on the private tour, it felt like meeting a friend. I wasn’t selling — we were figuring out fit. That's exactly what it should feel like.

And that happened because she'd already done the work of getting to know me, and I'd shown up consistently enough that she trusted what she was walking into.

During the launch, I was sending five personal emails every day.

Some were direct: an offer to audit someone's sales page so they could see exactly how the Club could help them convert better.

Or just opening a real conversation about whether the Club made sense for where they are right now.

Some weren't about the Club at all. Just: hey, you've been in my world for a while — I wanted to say hello. That was it. No ask.

After the workshop, I emailed attendees to ask what landed for them.

Most didn't respond. Some did. And with those people — whether they ever join the Club or not — I started a real relationship.

Here's what I keep coming back to: you can't control much right now.

The economy is rocky as hell. Clients are slower to decide. Budgets are tighter.

But you can control whether you reach out to someone who's been in your world for six months and never heard from you personally.

You can control whether you answer someone's questions like they matter.

You can control whether you show up like a person instead of a content channel.

This is actually the work we dig into inside The Expert Up Club — building these relational touches into how you market, consistently, not just when you're in launch mode and feeling the pressure.

Because it shouldn't be a launch tactic. It should just be how you run your business.

So here's the question I'm sitting with — and maybe you are too:

Who in your world deserves a hello this week?

Hit reply and tell me. I want to know.

Yours in rebellion,
Michelle

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​YouTube / 3 Word Rebellion Book​

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