⚡️ Your clients don’t want solutions… yet

Read in Browser | Word Count: 339 | Time to Read: 1.20 minutes Hey Reader, During the last Fix Your Message community convo, I reviewed the messaging on a bunch of your websites and saw the same issue. Almost every single expert was playing the same darn note: SOLUTIONS. “Hi! I’m Awesome. I can help you do X." “We help you change your organization’s culture.” “We design strategies that drive sustainable growth.” Here's the problem: your audience isn't ready for solutions yet. They’re on a...