don’t niche down. seriously. don’t.

Hey Reader, "You need to niche down." And every time you hear it, your entire body screams: IT'S A TRAP! Because what it sounds like — what it always sounds like — is: pick one tiny box and live there forever. Give up every interesting client who doesn't fit. Stop doing the work you actually love. Get smaller. No wonder you don’t want to niche down. This week in The Expert Up Club, a member started a conversation about her niche, and she looked physically uncomfortable. Like she’d rather be...