Recently, I had an oh-shit moment with a client.

We were wrapping up a Fix-It-Fast messaging session when she asked me:

And in my head, I was silently screaming, Oh my god, I have failed.

Because—
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1️⃣ That’s literally what I do for clients.
2️⃣ I hadn’t talked about it in… well, forever.
3️⃣ And here’s the kicker: she’s one of my ideal clients—someone who’s been following my work for a while.

She listens to Duped, reads my emails, knows my frameworks, and still didn’t realize I create Messaging Guides.

If she didn’t know, imagine how many other people don’t.

So consider this your friendly reminder: talk about the thing you actually do for your clients.

We all assume people know.
We think, “Oh, I’ve mentioned it a bunch.”
But guess what? You haven’t mentioned it enough.

Even my perfect-fit, been-around-forever client didn’t know that I create Messaging Guides.

And that’s on me.

So here’s me fixing that.
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A Messaging Guide is the deliverable my 1:1 clients get—and what Expert Up Club members create in their first 90 days.

It distills your expertise into clear, repeatable language that drives your marketing, sales, and visibility.

It’s also the secret to the upcoming Two-Hour Per Week Expert Marketing Plan—because when your message is done and documented, you can market in just a few focused hours a week.

So, if you’ve had your own “oh-shit, I haven’t talked about the thing I do” moment lately, know this: you’re not alone. Even messaging pros forget.

Stay tuned—because I’m about to start talking a lot more about what a Messaging Guide is, the behind-the-scenes tour of my messaging guide, and why it’s the key to making marketing suck less.

Talk about your thing.
(And I’ll be over here talking about mine.)

Michelle

PS: Quick gut-check for me—did you know that a Messaging Guide is what I create for clients (and what Club members build in their first 90 days)?
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Just hit reply and say yes or no. I’d love to know.

P.P.S. Want your message to finally pull its weight this fall?

• ​Fix It Fast— One power hour to diagnose and tune your message so it clicks (and converts).
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• ​Done-For-You Messaging — Hand me the reins and get a complete Marketing Message Guide that sounds like you and sells (in just 2 weeks).
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• ​The Expert Up Club — Join the only community where real experts get clear, seen, and hired—without over-marketing

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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