Hey Reader,

I've been sitting on this blog post for way too long.

You know how it goes—tweaking one more section, second-guessing a subhead, trying to fix the excessively large H3 heading, and wondering if it's "ready."

Meanwhile, 60+ of you replied to my last email basically saying: "WHERE IS THIS POST?!"

So here it is. No more perfectionism. The beast is loose.

Read: Why Your Marketing Isn't Working (And What to Do Instead)​

This is the full breakdown of everything I've been talking about:

• The two ecosystems (online business vs. real-world marketing) and why almost all marketing advice you've followed is designed for the wrong one
• Why your lead magnets, launches, and webinars aren't converting (it's not you)
• The three business models and how to match your marketing to yours
• What actually works when you're selling to corporate clients, established professionals, and real-world buyers

Fair warning: it's 2,800+ words. This isn't a quick skim.

​Bookmark it. Read it with your coffee. Come back to it when you're questioning your entire marketing strategy at 2 AM.

And when you're done? Hit reply and tell me which ecosystem you've been marketing to.

Yours in rebellion,
Michelle

P.S. If this post makes something click for you, I'd love to hear about it. These replies fuel me more than you know.

P.P.S. I'd love it if you'd share it with a friend who also markets and sells outside the online bubble.

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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