Hey Reader,

Have you ever tried to refer someone and realized, mid-sentence, that you were doing a sh!t job of it?

Saaaammmmeee.

A guy I'd just met said a few things that made me think of a friend — someone whose work I'd put up against anyone's. So I started telling him about her.

"Cool," he said. "But what does she actually do?"

I fumbled it.

I love this woman. I'd vouch for her anywhere. And standing right there, I could not find the words.

I pretty much described her as a unicorn. And no one is looking to hire a mythical creature.

He pulled up her website while we talked. Glanced at it. "Yeah, I don't think that's what I need." And moved on.

Here's the part that's hard to admit.

That failure was not my failure. It was hers.

She's brilliant.

But it is not my job, as the person trying to refer her, to translate her genius into language a stranger can act on. That's her work. And she hadn't done it.

And here's where it gets slightly uncomfortable.

I'd bet money you're doing the exact same thing to the people who love you and want to refer you.

Think about your former clients. Your peers in masterminds.

The people you met at a conference who whipped out their phone and connected with you on LinkedIn because they knew someone who needed exactly what you do.

And when the moment comes — when someone mentions the exact problem you solve — they open their mouth and can't do it.

And nobody's going to tell you this is happening.

Here's what making it easy actually looks like.

My friend Tracey Warren — Expert Up Club member, one of my favorite humans — works with nonprofits on donor retention. And I think of her often. Embarrassingly often.

Because when I'm talking to a nonprofit executive director, and they mention wishing they could keep more of their donors' giving, Tracey's name is already on my mind.

I don't have to think. I just say: "You need to meet Tracey Warren. She helps nonprofits create a strategy to retain donors so they give more and give longer."

Tracey made that easy for me. She gave me the language. She did the work, so I didn't have to.

By the time fall referral season hits, you want to be the Tracey in someone's head.

(I'm going live on YouTube this Thursday to break down exactly what makes someone easy to refer — and what's usually missing. RSVP here.)

Your waitlist bonus, my personal Loom review of your hero section, disappears Tuesday night. If you haven't sent me your website yet, do it now.

Just hit reply with the URL and I'll get eyes on it before the bonus closes.

And a heads up: doors open for you first on the 24th. You'll get access before anyone else.

Yours in rebellion,
Michelle

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​YouTube / 3 Word Rebellion Book​

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