what if you stopped emailing your list?

Hey Reader,

You've heard it before: the money is in the list. Email your people consistently. Show up in the inbox every week no matter what.

That’s how you’ll get clients

But what if it’s not WORKING?

Welcome back to Expert Problems — where I pull back the curtain on the real conversations happening inside the Expert Up Club, so you stop white-knuckling your expert business alone.

The problem: A year of newsletters and not one inquiry to show for it.

She followed the email marketing advice to the letter.

First, she published daily. Then she moved to three times a week. When she first joined the Club, she was sending weekly.

Over a year of 1,300+ word posts, three hours each.

Her newsletter had readers — but buyers? Nope.

Her words on the hot seat call: "What the heck am I doing?"

Now, in most programs you could predict what she would hear.

Keep publishing. Consistency compounds. Maybe you need a different CTA. Have you tried a welcome sequence?

More effort. Same playbook. The playbook that created the problem.

Luckily, the Expert Up Club is NOT most programs.

Instead, a room of business owners who've each been running their own thing for the better part of a decade started asking the questions underneath the question:

Is it converting — or is it doing what you actually want it to do?
Who's really on your list: buyers, or fans?
What role do you even want email to play in your business?

Then one member cut through it: "It's not the email that's the bad part. It's thinking it was going to lead to buyers." Use email to nurture relationships — not to nurture a sale that was never going to come from a broadcast.

I remembered what another member once told me about why she killed her list.

"The only time my clients really want to hear from me is when I'm doing work for them."

When we dug into it, for this member, her buyers see one LinkedIn post, realize they need help right now, and reach out directly. They join her list after they hire her.

She walked away with a decision: cut to twice a month, take back roughly six hours a month, and spend them where her inquiries actually come from — LinkedIn, conferences, talking to humans.

Notice, nobody handed her a new email template. She got a strategy that matches how her clients actually buy.

If there's a marketing task you keep doing because you're supposed to, imagine putting it in front of a room like that.

You can.

Learn more about the Club + book your private tour →

Yours in rebellion,
Michelle

P.S. The expensive part isn't the three hours a week. It's following the advice for a year before anyone asks who it's actually for. That's what the room is for. Get all the details and book your private tour here.

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