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Hey Reader,

We rarely think about this, but every client you’ve ever had followed the same path.

First, they discovered you. Then, they wanted to know more. Finally, they said yes.

GROW → ENGAGE → OFFER.

You might not think about it this way, but every marketing decision you make is (intentionally or not) trying to move people along that journey.

Here’s what most of us miss: It’s not just what you’re doing in marketing—it’s what your message is (or isn’t) doing.

And no, I don’t just mean your elevator pitch or homepage headline.

Your message’s job is to pull people through the entire buyer’s journey.

From “never heard of you” → “I’m intrigued” → “how do I work with you?”

Most messages don’t do that. They confuse. Or sound like everyone else. Or they try to skip ahead to the sale—before your audience is even ready.

That’s where the GEO Framework comes in.

It’s not a list of tactics. It’s a way of seeing your marketing as a sequence of persuasion—and your message as the throughline that makes it work.

• GROW: How people find you
• ENGAGE: How they get interested in you
• OFFER: How they say yes

When I showed this visual in a recent workshop, one of my team members messaged me later and said:

That’s the real job of your message.

To move people from one step to the next.

Think of it like a rope across a river. Your message is what helps people walk safely from “Who are you?” to “Let’s work together.”

And once you see it that way? You stop chasing new platforms or tactics and start fixing the one thing that makes marketing suck less.

More on that in a few days—next up: why “I need more leads” might be a messaging problem in disguise.

Yours in rebellion,
Michelle

PS: If you had to guess, where do you think your message might be missing the mark?

👉 GROW: Are the right people finding you?
👉 ENGAGE: Are they showing real interest and taking the next step?
👉 OFFER: Are they saying yes to working with you?

Hit reply and tell me. I read every one. (And in the next few emails, I’ll help you spot what’s actually going on.)

Wanna Fix Your Message—FAST??

Your offer’s amazing.
Your message? Still sounds “meh.”

If you're tired of talking about your offer—only to hear NOTHING when it’s time to buy—book a Fix It Fast Messaging Sesh.

In 60 minutes, we’ll run your message through my diagnostic tool, pinpoint what’s falling flat, and fix it right then and there—so it finally connects with the right people and gets them to act.

This isn’t generic copy advice.
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You get my eyes on your message, my diagnostic framework, and a custom fix tailored to your business.

👉 Get the Details & Book Your Spot​
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Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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