Hey Reader,

If someone landed on your website today, would they know your work was for them?

I can tell within five seconds of landing on an expert's website whether a lead would stay or leave.

I’m not psychic. The pattern is painfully obvious to me (and after today’s video, you won’t be able to unsee it).

When I land on a website, I see some version of:

• "Hi, I'm [name], and I help you do X."
• "Our proprietary framework grows your business.”
• Or a mention of their services, credentials, or how many clients served.

It’s all about them. Nothing about their client.

And look, you're doing this because you're great at what you do and you're excited to help people with it. Of course, you want to talk about it.

But your expertise isn't what gets people in the door. Your client seeing their problem reflected back at them is.

And every day your website leads with what you do instead of what they're dealing with, you're losing potential clients.

People who need your work, who might have even been referred to you, are landing on your site and leaving because nothing on that home page tells them they are in the right place.

That's happening right now. While you're reading this.

I just put up a new video that breaks down why experts fall into this trap and how to fix it — with a real before-and-after that makes the difference impossible to miss.

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👉 Watch the Video​

Yours in rebellion,
Michelle

P.S. Know your messaging is costing you clients, and want it fixed? My Done-For-You messaging intensive gets it done in two weeks. Get in before the price goes up on May 1st.

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​YouTube / 3 Word Rebellion Book​

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