Stop rambling—show them the door
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Hey Reader, You know your work better than anyone. You know your work so well and that’s exactly what makes it nearly impossible to talk about. So when someone asks what you do, you give them everything. The background. The approach. The philosophy. The results. The nuance that makes your results different from everyone else doing something similar. You’re giving them a whole TED talk that they never asked for (hey, your TED talk probably has better production quality than mine). Their eyes glaze over somewhere around the third sentence. You can feel it happening. And somehow, knowing you're losing them makes you talk faster. I lived this for years when I first started my business 14 years ago My work sits at the intersection of communication strategy, messaging, marketing, copy, relationship-building, client psychology — and a handful of other things that are genuinely useful to my clients. I could ramble on about all of it. And I did. Constantly. Every time someone asked what I did, I was practically handing them a syllabus. What I eventually had to accept: people don't walk through a syllabus. They walk through a door. My door is messaging. Once someone walks through that door, there's so much more on the other side — the marketing strategy to reach their goals, the copy that actually converts, the relationship-building that turns an audience into clients. But if I can’t get them to walk through the door because I’ve overwhelmed and confused them, then I don’t get to surprise and delight them with all I can do. The door isn't a limitation; instead, it makes everything else possible. You contain multitudes, my friend. I want your clients to experience that after they pay If your marketing feels like you're constantly trying to explain yourself — and it still isn't landing — this is usually why. You have too many doors, and you're showing people all of them at once. So they stand there, overwhelmed, and leave. Yours in rebellion, P.S. If you've rewritten your website, your bio, or your elevator pitch more times than you can count and it still doesn't feel right — that's a door problem. Let's find yours.
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Make Marketing Suck Less
Marketing strategies for solo business owners who sell outside the online business bubble. Messaging and marketing for consultants, service providers, and experts whose clients live in the real world—where funnels don't work and referrals matter more than reels.