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Hey Reader,

I have a confession: I love ❤️ doing voice-of-customer research.

What started as a “quick check-in” with you has turned into me, three coffees deep, creating a murder board of insights like I’m Steve Martin on Only Murders in the Building.

(Haven’t shared your thoughts yet? Do it here.)

Inside The Expert Up Club, we’re running a Voice-of-Customer Sprint right now—helping members uncover what their clients are really thinking and saying.

So I decided to walk my talk and send one out myself. Forty-two responses later, I’m hooked (again).

Here’s the thing about Voice-of-Customer research.

When I tell people to do it, they look at me like I just said, “Eat your Brussels sprouts” or “You need a root canal.”

But the moment you actually do it? You realize—oh wow—there’s gold in them there responses!

Take Club member, Jennifer Polk. She helps people leaving academia figure out what’s next.

When I first suggested doing Voice-of-Customer interviews, she practically ran in the other direction.

But she finally talked to a few former academics—and that’s when she discovered her sweet spot wasn’t the ones still in academia; it was the people who had already left and landed in a “meh” job. The ones thinking, I took what I could get. Now what?

That single insight changed how she positioned everything.

And it happens every time I do this work, too. Because people evolve. Markets shift. Even experts who know their audience eventually need to listen again.

Maybe it’s the researcher in me. Maybe it’s my Manifesting Generator nature (so many content ideas to respond to).

Reading what’s on your mind helps me show up better—create relevant content, design better tools, and make sure what I build next actually helps you.

That’s why I’d love your voice in the mix.

👉 Take the quick survey here (if you haven't)— you’ll be entered to win one of two $50 gift cards to your favorite store.

Thanks for being part of this experiment. Seriously. Your words matter more than you know.

Don't be afraid to talk to your people - you'll never know what you'll find out!

Michelle

P.S. Every response I read helps me shape what comes next—emails, workshops, even the next round of Club sprints. So if you’ve been meaning to take the survey, this is your nudge.

P.P.S. Want your message to finally pull its weight this fall?

• Fix It Fast— One power hour to diagnose and tune your message so it clicks (and converts).
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• Done-For-You Messaging — Hand me the reins and get a complete Marketing Message Guide that sounds like you and sells (in just 2 weeks).
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• The Expert Up Club — Join the only community where real experts get clear, seen, and hired—without over-marketing

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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