⚡️ Sound more like you (and less like everyone else)
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Read in Browser | Word Count: 421 | Time to Read: 1.47minutes Hey Reader, Ever feel like your marketing sounds like you tossed your personality in the blender and hit puree? Yeah, I’ve been there. Lately, I've been thinking about how I show up in my writing and on my podcast. I realized something: I’m the friend in the leather jacket who’ll meet you at the bar, who won't hold back the truth that you most need to hear (but will deliver it with a shot of compassion). I won’t bull shit you, but I’ll tell you exactly what I think and how you can move forward. That's my vibe. And how I want to show up when I write or record a podcast. Want to know what your vibe is? My friend Kristin Lawton created something called the Brand Voice Mixer, and it's honestly one of the smartest (and most fun) ways I've seen to define a voice that's 100% you. Here's what happens when you use it: » Step 1: The Dating Profile You'll start with a prompt that's like Enneagram meets Bumble to uncover what makes you tick: your quirks, values, and how your friends would describe you at happy hour. » Step 2: Personal Brand Extraction You'll use ChatGPT to pull out your essence... the energy and tone that feels natural to you (not what some web celeb says you "should" sound like). » Step 3: Business Brand Infusion You'll infuse that essence into your copy and marketing in a way that feels clear, aligned, and unforgettable in a sea of samey-samey brands. When I tried it, here's what it told me: "Truth-telling strategist for experts who want to be known for their brains—not their bravado. Michelle blends straight-shooting clarity with deep care, helping people cut through noise and marketing fluff so their real expertise shines."
Yep, that's exactly how I want to show up (even if I wouldn’t use those words).. Confirmation feels good. So, how do YOU want to show up? Grab the Brand Voice Mixer here (it's free and fun): https://cheers.districtbrandbar.com/brand-voice-mixer Yours in rebellion, P.S. Most marketing advice isn't made for experts like you. Having a clear voice that's truly yours is the fastest way to stand out from all the cookie-cutter approaches out there. Kristin's tool helps you nail that.
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