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Hey Reader, You know that little wince when someone says, "Ooh, send me your website"? And then comes your disclaimer. "Well... It's really out of date." "Honestly, it represents what I was doing two years ago." "Just — don't look at the about page." So you send the link, and then you follow it up with a three-paragraph email explaining what you actually do now. That explanation email? That's your website's job. Your message is supposed to have that conversation for you, especially in the rooms you're not in. Which brings me to something I keep hearing every time I open the doors to The Expert Up Club: "Michelle, I love everything about this... but a year…it’s such a commitment. I just want my message DONE." And listen — the Club is a year on purpose. Getting your message into the world (your website, your LinkedIn, your sales conversations, the mouths of people who refer you) takes time. That's the work that makes it pay off. But I kept hearing that you want a short burst. Done and out the door. So this summer, I built that. I was already planning to run messaging sprints inside the Club this summer. And somewhere between mapping those out and building Moxie — my Marketing Software, trained on my frameworks — I had a eureka moment! The messaging work that used to take my clients months? It can now happen in seven weeks. At an hour or two a week. Without clearing your decks, canceling your vacation, or embarking on some grand journey of self-discovery. So allow me to introduce Hot Message Summer 🌡️: a seven-week messaging sprint where you and I get your message done and dusted before the last long weekend of summer. Want to know my favorite part? By week 3, your messaging will be halfway done — and you won't have written any of it from scratch. Half of your message doesn't come from you at all. It comes from what your clients have already told you. It's sitting in your intake forms, your consult calls, your testimonials, doing absolutely nothing. We're going to put it to work. Your potential clients will read your copy and feel like you've been eavesdropping on their inner monologue (in the good way). Hot Message Summer kicks off July 16th, and it's capped at 20 people. Because I'm personally reviewing everyone's messaging, and 20 is my limit before my brain oozes out of my ears. The waitlist gets first access on June 24th, plus the best price this will ever be offered at. And when you join the waitlist, I have something for you right away: a personal video review of your website's hero section — yes, the exact thing you wince about. I'll tell you what first impression it's making right now, and whether it's pulling potential clients in or pushing them away. Join the Hot Message Summer waitlist → Yours in rebellion, P.S. If you've been thinking about working with me but a year-long commitment never felt right — this is the shortest, fastest way to do it. Twenty spots. Waitlist goes first. Get on it here.
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Marketing strategies for solo business owners who sell outside the online business bubble. Messaging and marketing for consultants, service providers, and experts whose clients live in the real world—where funnels don't work and referrals matter more than reels.