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Hey Reader,

I have a radical belief about marketing:

Every single piece of content you create should lead people toward your offer.

Otherwise? You’re just creating to create, or worse, "to be consistent" and that doesn’t bring people closer to your offers.

It's a road to nowhere!

That doesn’t mean every post is a pitch. But it does mean every message should do something:

• Reinforce a belief
• Shift a misconception
• Help someone see themselves in the work
• Make the path to your offer obvious

That’s what the ENGAGE phase of the GEO Framework is all about.

If you missed the first two parts of this series, you can catch up here:
👉 Email 1: Intro to GEO: The Missing Link in Your Marketing​
👉 Email 2: Do You Really Need More Leads?​

The GROW phase gets people into your world. ENGAGE is where they decide if they want to stay—and eventually work with you.

But most marketing gets stuck here. Not because the content is bad… but because the message isn’t doing its job.

Inside the Expert Up Club, we focus on three specific parts of the ENGAGE phase that help people go from “this is interesting” → “this is for me.”

1. Your Problem Statement

This is where you name the real problem your audience is experiencing—not filtered through your process, but grounded in their lived experience.

If you don’t lead with their problem, they’ll never see why your solution matters. Problems are why your clients hire you.

2. The Misconceptions

What do your people get wrong about their problem—or your work—that creates friction?

These are the half-truths, assumptions, or myths that keep them stuck. Your job is to boldly challenge them.

If you don’t clear up misconceptions, your best-fit clients will hesitate when you invite them into your sales process because they don’t quite understand.

3. Your Unique Solution Positioning

This is where you connect the dots—between the problem they actually have and the approach only you offer.

Without this, people default to generic comparisons. (“Oh, you’re just another productivity coach/marketing strategist/leadership trainer…”)

You don’t want to be one of many choices, this piece of messaging helps you become the ONLY.

When your ENGAGE message is clear, your content becomes a path—not a performance.

It moves people closer. It builds readiness.

It makes your sales process feel like a natural next step—not a leap.

Next up: we’re going to stay in the ENGAGE phase and dive deeper into the Problem Statement, because it’s the foundational piece for getting more consults, conversions, and yeses.

Yours in rebellion,
Michelle

P.S. Want your message to finally pull its weight this fall?

• ​Fix It Fast— One power hour to diagnose and tune your message so it clicks (and converts).
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• ​Done-For-You Messaging — Hand me the reins and get a complete Marketing Message Guide that sounds like you and sells (in just 2 weeks).
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• ​The Expert Up Club — Join the only community where real experts get clear, seen, and hired—without over-marketing

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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