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Hi Reader,

So your offer was selling like gangbusters, then slowly it peters out.

Inquiries slow to a trickle. People stopped booking consults. Your once-full wait list looks like a ghost town.

Your first instinct? Blame the offer. There must be something wrong with it!

"I need to revamp this thing or add Voxer support" or worse, "Time to create something brand new!"

Stop right there.

If you've sold your offer to at least 5 clients and they've gotten results, you have an offer that works. Full stop.

The real problem? Your message.

I know this from experience.

When I first created The Expert Up Club, the founding member launch was absolute fire. 22 people raised their hands and said, "Yes! I want in."

• The next launch, just eight people. (Not bad)
• The one after that, three. (yikes)
• The next 3 launches, 1-2 people (DANGER!)

This is when most people would say, "It's the offer. People don't want it."

But I knew it wasn't the offer. People inside the community loved it. They were clarifying their message, getting the word out, and seeing better results with less marketing.

The fact is, I didn't know what to say to make people who weren't super fans want to join.

Marketing amplifies your message.

If you don't know what to say to generate interest, no amount of blog posts, social media, or podcast interviews will work for you.

No matter what "new offer" you create, you'll eventually face the same messaging challenge.

When you figure it out, everything changes:

1. People show up to sales calls ready to work with you. They know what your offer is about.
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2. Inviting people into your sales process becomes easier - a natural next step in the conversation.
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3. Your marketing works FOR you instead of exhausting you. No more spinning wheels, wondering what to say.

Next time sales dry up, remember: it's probably not your offer that needs fixing. It's your message.

Yours in rebellion,
Michelle

P.S. If you're stuck in the "what the hell do I say to make people want to work with me" phase, I'm opening The Expert Up Club on March 25th to fix your messaging.

Get on the interest list at drmichellemazur.com/list to be the first to know when private tours are available.

Last Chance to Join Us for Make Marketing Suck Less!

You’re already marketing your business, right?

Let’s make sure it’s actually working for you, your business, and your sanity.

I can almost hear you asking, “BUT HOW?”

The not-so-secret secret: Marketing that works is as unique as your thumbprint.

The Make Marketing Suck Less virtual event is a unique opportunity to hear what’s working for other business owners so you can DECIDE what could work for your own business.

I've gathered 10+ experts to reveal their #1 marketing method to book more business this year beyond likes & shares

Uncover things like:

→ How to Profit from A Tiny Email List (And Break the Email Rules)

→ The Under-the-Radar Way to Book More Clients (Without Marketing a Ton)

→ Why It’s a Good Thing Your Audience is NOT Paying Attention to You

→ The Ultimate Guide to Launching Without Losing Your Mind

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We start Monday. Join us here.​
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​ Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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