⚡️ here's what your clients actually need to know
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Read in Browser | Word Count: 279 | Time to Read: 1.10 minutes Hi Reader, I'm working with a client who keeps giving me MORE. More expertise. More experience. More proof that she's brilliant at what she does. She's trying to cram everything she knows into her marketing message because she thinks that's what her potential clients need to see to hire her. The more we cram into our marketing message, the more confused our clients become. Confused clients walk away and look for someone else to help them. Here's the rebel truth: Your potential clients only need to know a tiny fraction of your expertise to make a buying decision. Yep, that sliver of red overlap in the diagram above? That's it. They don't need (or want) to know everything you know. That's why they're hiring YOU to be the expert. What they actually need to know is dead simple:
That's it. Full stop. Your clients aren't looking to become experts themselves - they're looking to benefit from YOUR expertise. Once they hire you, you can delight them with all the experience and expertise you bring. They’ll feel like hiring you is the wisest decision ever.
Yours in rebellion,
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Make Marketing Suck Less
Cut through the cookie-cutter marketing bs with research-backed strategies that actually work for your solo business. Delivered once a week, because you've got a business to run.