Cut through the cookie-cutter marketing bs with research-backed strategies that actually work for your solo business. Delivered once a week, because you've got a business to run.
⚡️ here's what your clients actually need to know
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Read in Browser | Word Count: 279 | Time to Read: 1.10 minutes Hi Reader, I'm working with a client who keeps giving me MORE. More expertise. More experience. More proof that she's brilliant at what she does. She's trying to cram everything she knows into her marketing message because she thinks that's what her potential clients need to see to hire her. The more we cram into our marketing message, the more confused our clients become. Confused clients walk away and look for someone else to help them. Here's the rebel truth: Your potential clients only need to know a tiny fraction of your expertise to make a buying decision. Yep, that sliver of red overlap in the diagram above? That's it. They don't need (or want) to know everything you know. That's why they're hiring YOU to be the expert. What they actually need to know is dead simple:
That's it. Full stop. Your clients aren't looking to become experts themselves - they're looking to benefit from YOUR expertise. Once they hire you, you can delight them with all the experience and expertise you bring. They’ll feel like hiring you is the wisest decision ever.
Yours in rebellion,
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Make Marketing Suck Less
Cut through the cookie-cutter marketing bs with research-backed strategies that actually work for your solo business. Delivered once a week, because you've got a business to run.
Read in Browser | Word Count: 381 | Time to Read: 1.37 minutes Hi Reader, So your offer was selling like gangbusters, then slowly it peters out. Inquiries slow to a trickle. People stopped booking consults. Your once-full wait list looks like a ghost town. Your first instinct? Blame the offer. There must be something wrong with it! "I need to revamp this thing or add Voxer support" or worse, "Time to create something brand new!" Stop right there. If you've sold your offer to at least 5...
Read in Browser | Word Count: 427 | Time to Read: 1.44 minutes Hi Reader, Years ago, when I first started my business, a marketing mansplainer well-intentioned businessman said, "I wouldn't use Dr. Michelle Mazur if I were you. You're going to intimidate people." You know what I felt? SHAME. Something that I worked so hard for and that only 1% of people in the US achieve isn't a benefit - but a liability. Something to hide. Something to run away from. I think because we receive the message...
Read in Browser | Word Count: 432 | Time to Read: 1.49 minutes Hi Reader, I've been saying this a lot lately to members of The Expert Up Club, and maybe you need to hear it too... Marketing can never capture all that you are capable of. (And frankly, that's not marketing's job.) Marketing's one job is to open a door, make an invitation, and entice people to take one step further in understanding how you can help them. ****** Let me tell you about my friend and client, Jeff Felton. When I...