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Hey Reader,

Marketing in 2025 feels different and harder.

It’s not just that the economy is weird.
It’s that your audience is smarter now.

They’re cautious.
Jaded.
Discerning.
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They’ve been burned before—maybe even by people who sell what you sell.

And they’ve seen some version of your offer 17 different ways on 27 different Instagram reels.

That’s not a "you" problem. That’s a market sophistication problem.

So what is that, exactly?

Eugene Schwartz coined the term in his 1966 book Breakthrough Advertising.​

Market sophistication is how familiar your audience is with the kind of solution you sell.

The more they’ve seen, the more they know what to expect—and the harder it is to grab their attention and build desire for your offers.

Back in the early days of online business, anything could sell.
Courses! Programs! Slap a high price tag on it and boom—done.

Web celebs promised HUGE results and didn’t give a crap if they could deliver it because people would take the risk and buy.

Now? Your audience has seen it all.​
They know the tropes.
They’ve tried it all.
And they’ve become deeply skeptical in the process.

Combine market sophistication with economic uncertainty (heck uncertainty about the whole damn world), and you’ve got a perfect storm.

I call it The Doubt Economy.

In the Doubt Economy, “good enough” messaging doesn’t cut it.

Generic content that could come from anyone won’t win trust.
And aspirational language? Flat as a pancake.

People aren’t looking for dreamy promises anymore. They’re looking for certainty. Specificity. A clear “yes, this is for me.”

(Heck, they’re even looking for people who deliver what is promised on the sales page)

That’s why messaging—the way you talk about your work—has never mattered more.

Even if your offer is solid (and I’m betting it is), if your message doesn’t rise to meet this moment?

Then you’re not just getting outshone by the competition— your offers aren’t even registering in the minds of your clients.

(More on why that happens—and what to do about it—next week.)

And I’m not okay with that.

It’s time to communicate like the expert you are… to an audience ready to say, hell yes, I need that.

The first step is to discover where your message is falling flat.

I’ve built a diagnostic tool just for that.

Her name is Moxie, and if you share your homepage with her, she’ll tell you exactly where your message is missing the mark and what to fix next.

👉 Run your message through Moxie​

Once you’ve run your message through Moxie, hit reply and tell me what surprised you most.

I respond to every email, and I love hearing what she catches that you didn’t see coming.

Michelle

P.S. Fixing your message isn’t “one more thing.” It’s the thing that makes every other marketing effort finally work.

​Go ahead and give Moxie a whirl! ​

Great at sales—but struggling to get people on a call?

Let’s fix that.

In my Done-for-You Marketing Message Service, I take what’s in your brain—and all the things you mean to say—and turn it into a clear, compelling, persuasive message that gets people to lean in, nod along, and say, “I need this.”

We co-create a message you’re proud of—one that sounds like you, speaks to your people, and leads straight to your offers.

I’ve got 1 spot open for July.

If your sales skills are strong but your marketing isn’t getting enough people to the table, this is the thing to fix.

👉 Check it out + book your call​

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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