​Read in Browser | Word Count: 384 | Time to Read: 1.36 minutes

Hey Reader,

When half my face stopped working, I had no idea where to turn. No one could give me a clear answer about what to do.

Not my regular doctor. Not the ENT. Not even the neurologist.

They all had some knowledge of facial paralysis—but no real plan. No lived experience. No deep insight into what it’s like to wake up and not recognize your own smile.

Then I found a specialist.

A doctor who works almost exclusively with Bell’s Palsy patients.

He knew exactly what was going on. (In fact, he handed me a chapter of a book he wrote that talked about exactly what was wrong with me…a baller move.)

He didn’t need me to overexplain the symptoms—I could just say, “My eye feels so tight like it’s going to pop out of my head.” and he was already nodding, already ten steps ahead.

That’s when it hit me:

This is what true expertise looks like.

Not general knowledge. Not surface-level experience. But deep, focused mastery of one specific kind of person and problem.

And it made me wonder...

Why are we still telling business owners to niche down—when what we really need is to specialize?

Niching often feels like cutting off possibility. But specialization? That’s expansive.

It’s about choosing who you want to understand better than anyone else.

Learning how they talk. What they need. What keeps them up at night—and what gets them to click “book a call.”

That’s what we’re diving into at the next Fix Your Message session on Tuesday, June 17th.

Because your work deserves to be seen as essential—not optional. And the fastest way to get there? Specialize.

We’ll cover:

• Why “niching” feels like a trap—and what to do instead
• The subtle language shift that makes your message more resonant (and easier to say out loud)
• How to specialize without boxing yourself in
• Discover exactly how to decide WHO you want to specialize in

The good news: you're already signed up for this community conversation.

Be sure to add it to your calendar.​

Bring any questions (or angst) you have about niching, we'll have plenty of time to talk about it!

This isn’t about marketing formulas or pigeonholes. It’s about seeing your work clearly—so the right people can see it too.

Michelle

P.S. Don’t let a vague niche water down your message. Come to Fix Your Message and let’s find the words that actually work.

Great at sales—but struggling to get people on a call?

Let’s fix that.

In my Done-for-You Marketing Message Service, I take what’s in your brain—and all the things you mean to say—and turn it into a clear, compelling, persuasive message that gets people to lean in, nod along, and say, “I need this.”

This is built for expert business owners (like you) who are great at what they do but tired of getting ghosted after a sales page visit or spinning their wheels trying to write marketing that converts.

We co-create a message you’re proud of—one that sounds like you, speaks to your people, and leads straight to your offers.

I’ve got 2 spots open for July.

If your sales skills are strong but your marketing isn’t getting enough people to the table, this is the thing to fix.

👉 Check it out + book your call​

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

​