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Hey Reader,

You know those memes where a sad little cat is staring at a pile of laundry or dirty dishes and the caption is like—

Yeah. That.

That’s what marketing feels like when your message isn’t working.

• It’s why you waste four hours thinking about content pillars you don’t even want to write about.
• It’s why your newsletter hasn’t gone out in six weeks—or six months (no shame-that ish is hard).
• It’s why you bought that Instagram Reels course and still haven’t logged in.
• And it’s definitely why you're thinking, “What’s even the point of all this?”

Here’s the rebel truth: Marketing only feels this hard when your message isn’t doing its job.

Because marketing is just the vehicle. The message is the engine.

And if your engine is sputtering, no amount of content calendars, funnels, or AI tools will fix that.

And without it? You’re Sisyphus, condemned to an eternity of pushing a boulder up a hill in Hades.

You’re pushing a marketing boulder up a hill every week.

Every post, every pitch, every task? It’s heavy. It’s slow. It never compounds.

Fixing your message is the one thing that makes everything else easier. (Wanna know more about why? Check out this week’s podcast).

Because once you know what to say?

• Writing your next newsletter takes 45 minutes instead of 3 hours.
• That podcast pitch writes itself (and actually gets a yes).
• You finally stop over-explaining your process and start getting paid to solve problems.

And that’s the work we do inside The Expert Up Club.

✔️ We help you stop sounding like everyone else
✔️ Start making the case for your expertise that makes your clients say yes
✔️ Build a marketing plan around a message that actually gets you hired

If your marketing feels like a slog, the fix isn’t more effort. It’s better messaging.

🔥 Book a Private Tour and I’ll show you how it works—and give you access to Moxie, my messaging diagnostic tool that tells you exactly what’s off and what to do next.

👉 Book your tour now​

It’s time to stop doing all the things that aren’t working. And start saying the thing that finally does.

Michelle

P.S. If you’ve ever opened a blank doc and thought, I have no idea what to say, you’re not alone—and you’re not broken. But it’s a signal your message needs work. Let’s fix it together.​

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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