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Hey Reader,

Let’s get real about something I keep seeing way too often:

Business owners outsourcing their message to AI.

I get it. Messaging is a pain in the ass. It demands clarity, conviction, and a whole lot of brainpower you’d rather save for client work.

So the idea of plugging a few prompts into ChatGPT and poof—your message magically appearing?

Tempting. Seductive even.

But here’s the truth: That shortcut doesn’t actually save you time. It just polishes your confusion.

Because most AI tools are asking you the same questions you’ve been stuck on for months:

• Who’s your ideal client?
• What are they thinking, saying, feeling?
• What problem do you solve?
• What makes you different?
• Why should they choose you?

And if you don’t have sharp, specific, honest answers to those questions…

AI will just regurgitate something bland, basic, and painfully generic.

I know because I tested a bunch of ‘em recently while building Moxie—my messaging wingwoman inside The Expert Up Club.

I tried StoryBrand’s AI. It told me I “transform marketing messages into a lead-generating machine.”
​
​Barf. In what universe would I ever say that?

I tried Katelyn Bourgoin’s Painkiller. Honestly? The best one I tested. But even that spat out:

Close. But not quite.
​
​My people aren’t mad they did everything and it didn’t work.​
They’re beating themselves up because they haven’t done it all—and feel like failures because of it.

See the problem?

AI can only reflect back what you put in. If your inputs are vague, unclear, or misaligned or it just hallucinates shit.
​
​It’ll just dress up the mess and call it a strategy.

So no—AI can’t create your message for you.

Because crafting a message that actually moves people? That’s deep, strategic, internal work. The kind no prompt will magically extract.

BUT. Once you’ve done that work?

AI becomes your co-pilot.
Your shitty first draft sidekick.
Your “get it out of your head and into the world” machine.

That’s what I built Moxie to do.

She’s not here to robotize your voice. She’s built to work with you, inside the container of The Expert Up Club—to help you stop overthinking and actually say the thing you’ve been trying to articulate for years.

So if you’ve been quietly hoping AI could just…do this part for you?

Here’s the rebel truth:
​It can’t.​
​Garbage in, garbage out has never been more real.

But if you’re ready to finally nail your message—and stop wasting months spinning in tactics that don’t work?

The next 3 Word Rebellion Sprint kicks off this August.

More on that soon. For now, keep an eye on your inbox (and your calendar).

Yours in rebellion,
Michelle

PS: Tours for The Expert Up Club open later this month. Want first dibs? Hit reply and I’ll slide you the details early.

P.P.S. Want to see how one of the Moxie tools work? Give her a piece of your copy and she'll tell you EXACTLY where it's falling flat.

​Go ahead and give Moxie—Messaging Diagnostic tool a whirl! ​

Great at sales—but struggling to get people on a call?

Let’s fix that.

In my Done-for-You Marketing Message Service, I take what’s in your brain—and all the things you mean to say—and turn it into a clear, compelling, persuasive message that gets people to lean in, nod along, and say, “I need this.”

We co-create a message you’re proud of—one that sounds like you, speaks to your people, and leads straight to your offers.

I’ve got 1 spot open for July.

If your sales skills are strong but your marketing isn’t getting enough people to the table, this is the thing to fix.

👉 Check it out + book your call​

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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