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Hey Reader, "But I don't wanna market." And that thought gets loud right after you've finished something fulfilling. A big client engagement. A real vacation where you got to relax and connect with people you adore. Because client work pays you in results you can see. Marketing pays you in... nothing, at least not today. It builds over weeks and months, and your brain knows a bad trade when it sees one. That's exactly where one of our members found herself on a recent Expert Up Club hot seat call. Welcome back to Expert Problems — where I pull back the curtain on the real conversations happening inside the Expert Up Club, so you stop white-knuckling your expert business alone. The problem: After a month of heads-down delivery, she couldn't get herself to market again. A member came off a month of pure client delivery. Back-to-back work, no space to think about anything but the people in front of her. Then the load lifted. She sat down to restart her marketing — and it felt robotic. Demoralizing. Her question: "How do I start marketing again when it feels this hard?" Most advice would tell her to push through, find a system you love, and be consistent. Inside the Expert Up Club, we don't give that kind of advice. Instead, a room of business owners who've each run their own thing for the better part of a decade got curious:
Then one member cut through it: stop trying to love marketing. Reconnect to the people who are suffering right now because they don't know you exist. That person out there struggling with the exact problem she solves? They don't care if her email was written begrudgingly. They just need to find her. Sometimes we just need to be in a room with people who deeply understand it and can get us back on track. That's what's waiting for you on August 25th. I'm so glad you're joining me at The 2-Hour Per Week Expert Marketing Plan workshop — because when you do this work with others instead of alone, it gets done. In 90 minutes, you'll build your fall marketing plan: the specific activities that grow YOUR business in as little as 2 hours a week. And you'll walk out with it finished. Your only job between now and then: make sure Tuesday, August 25th at 12 pm PT / 3 pm ET is on your calendar.
Yours in rebellion, P.S. Know another expert coming out of their own summer slowdown? Forward this email their way — the workshop is free, and building a fall plan is more fun with a friend in the room. |
Marketing strategies for solo business owners who sell outside the online business bubble. Messaging and marketing for consultants, service providers, and experts whose clients live in the real world—where funnels don't work and referrals matter more than reels.