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Hi Reader,

Years ago, when I first started my business, a marketing mansplainer well-intentioned businessman said,

"I wouldn't use Dr. Michelle Mazur if I were you. You're going to intimidate people."

You know what I felt? SHAME.

Something that I worked so hard for and that only 1% of people in the US achieve isn't a benefit - but a liability.

Something to hide. Something to run away from.

I think because we receive the message that expertise isn't valued in society - we experts try to hide it - by denying the very thing our clients would hire us for.

So when I hear:

"Don't be an expert. Be an explorer."
"Don't be smart. Be curious."
"Don't be an expert. Be a human."

(Why, oh why, are these always said by people who claim to help experts?)

You know what I say…SCREW 'EM!

Your Expertise is Your Superpower

Guess what? Experts ARE explorers. You ARE insatiably curious.

And (surprise!) You are 100% human.

What's more human than being so interested in —dare I say obsessed with—a topic that you dedicate yourself to it? NOTHING.

It's time to own your expertise.

All those messages telling you not to be proud of going through the gauntlet to earn your expertise? IGNORE THEM.

Experts like you bring a whole host of untapped strengths to marketing:

• Insatiable curiosity & a drive to learn more
• Willingness to experiment & change course
• Humility to know you don't have ALL the answers, but the determination to find them

These aren't just what make you excellent at what you do—they're the very qualities that can make you GREAT at marketing.

That obsession with your area of expertise? Apply it to becoming just as obsessed with your potential clients and how to talk to them.

That determination to figure things out? Use it to discover what actually works for marketing your business (and ditch what doesn't).

Want to know how? Listen to this week's pod.​

Your expertise isn't a liability. It's your greatest asset when marketing your business.

Anyone who tells you otherwise...send 'em my way, and I'll set them straight.

Yours in rebellion,
Michelle

P.S. Next month, I'm reopening private tours for The Expert Up Club.

The Club is a place where expertise is celebrated, and you'll do LESS marketing and see better results (e.g. more demand for your offers and to share your expertise). Get on the interest list to join us in Q2.

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Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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