⚡️ The Blob ate my marketing (and how I fought back)
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Read in Browser | Word Count: 368 | Time to Read: 1.43 minutes Hi Reader, Picture it: A massive gelatinous blob rolling through town, consuming everything in its path. Buildings? Gone. People? Absorbed. Adorable puppies? Gobbled up without mercy. (If you haven't seen the movie The Blob, just go with me here...) That's EXACTLY what marketing feels like sometimes, isn't it? This huge, amorphous thing threatening to suck up all your time, energy, and sanity. One minute, you're minding your own business, the next—BAM!—you're drowning in a sea of "should-dos": »» Post on LinkedIn! And then there's the whole "how do you invite people to work with you" puzzle. Private tours? Sales calls? Discovery sessions? Roundtables? It's enough to make your head explode. 🤯 But fear not, brave business owner! I've got your blob-fighting weapon right here. It’s STRUCTURE. (How sexy is that?) Meet the GEO Framework - the marketing blobs arch nemesis. G - Grow your audience and relationships (plant those seeds!) E - Engage and nurture future clients (make your case!) O - Offer opportunities to work with you (invite them in!) When you have this structure, suddenly marketing isn't this overwhelming mass consuming your business. It becomes clear, intentional, and (dare I say) actually manageable. You can wrap your brain around it. Think of GEO as your marketing blob containment unit. Every marketing activity you do should fit into one of these three categories. If it doesn't? It gets kicked to the curb. Want to dive deeper into how GEO can help you defeat the marketing blob? I've got two ways to help: 1. Listen to the latest Make Marketing Suck Less podcast episode, where I break down exactly how GEO works (and why it's your best defense against the blob) 2. Join my free 7-day crash course "Market Like An Expert" to learn how to implement GEO in your business Remember: The blob was defeated once people figured out its weakness. Your marketing blob's kryptonite? The GEO framework. Once you master it, marketing sucks a whole lot less. Yours in rebellion, Michelle P.S. GEO underpins all the messaging and marketing work I do in The Club & I use it every day for my business. P.P.S No adorable puppies were harmed in the writing of this email. 🐶 The marketing blob, however, is thoroughly contained.
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Make Marketing Suck Less
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