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Hey Reader,

People won’t care about your offer if you don’t care about them first.

That’s the part no one tells you about marketing. And it’s the part that’s quietly costing you clients.

Because here’s what happens:

Someone lands on your website or LinkedIn profile.
You tell them what you offer.
You talk about who you are, what you do, how it works.

But they’re left wondering:

You’ve skipped the part where they feel seen. You’re giving them the solution before they even know you understand the problem.

It’s like walking into a movie halfway through. You’ve got no idea what’s going on, who the characters are, and none of it makes sense.

You feel confused (and so do your would-be clients).

That’s why in the last email, I introduced the GEO Framework—Grow, Engage, Offer.

Your message’s job is to guide people through that journey:

From finding you → to trusting you→ to buying from you”

And the first stage—GROW—isn’t just about getting more eyeballs on your offer. It’s about making people want to stay once they find you.

And the first stage—GROW—isn’t just about getting more eyeballs on your offer. It’s about making people want to stay once they find you.

So if you’re thinking:

Pause for a moment.

Because the real problem might not be reach—it might be you’re not making the connection to their lived experience.

Here’s how we fix that inside The Expert Up Club—using three core pieces of your message:

1. Driving Belief Statement

What does someone need to believe in order to work with you? If you’re not leading with that belief, your offer won’t land.

2. Voice of Customer (VOC)

What are your people thinking, feeling, doing, or saying right now? Your message should sound less like marketing—and more like something that you would say to a friend.

3. Microstories

Short, specific examples that make people say, “Wait… are you in my head?”

These build trust fast—because they show people you get it before you try to sell them anything.

When your message does those three things, people stop bouncing for your website. They opt in. They DM. They book a call.

Because they know you get them. And when people feel seen, they’re far more likely to say yes.

Next up: what happens when people are in your world… but don’t take the next step.

Yours in a rebellion (and making people care a whole lot more about your offers),
Michelle

P.S. Want your message to finally pull its weight this fall?

• ​Fix It Fast— One power hour to diagnose and tune your message so it clicks (and converts).
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• ​Done-For-You Messaging — Hand me the reins and get a complete Marketing Message Guide that sounds like you and sells (in just 2 weeks).
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• ​The Expert Up Club — Join the only community where real experts get clear, seen, and hired—without over-marketing

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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