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Hey Reader,

What’s their problem?

I ask this all the time on calls, in workshops, inside the Expert Up Club.

And more often than not, here’s what I hear back:

• They lack a content strategy that aligns with their values.
• Leaders need better productivity habits.
• The team needs to improve its communication skills.

I've got some bad news.

Those aren’t problems.
They’re solutions in disguise.

When you lead with your solution, you put the burden on your audience to figure out:

• Is it for them?
• Would it solve their problem?
• And why they should care right now

That’s too much work. And it’s why they bounce.

Let’s look at a few before-and-after makeovers:

❌ They don't have a content strategy that’s aligned with their values.”
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✅ “You hate creating content. You’re tired of trying to sound like someone else just to get noticed and *try* to land a client.”

****

❌ “I help corporate teams improve communication.”
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✅ “Your team missed the deadline for the big project, tension is rising, and no one’s saying what they actually mean.”

****

❌ “I help high-achieving women reclaim their time.”
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✅ “You’ve built the career, the family, the calendar—and now you’re drowning in it. There's never enough time to get it all done.”

Here’s the bottom line:

When you get it right, people feel seen. They pay attention.
They take the next step.

That’s why… problems get you paid.

You can talk about problem without the gross pressing and agitating their pain.

You can do it in a way that makes your people feel like you deeply understand what’s going on for them.
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And speaking of that…

📣 Keep an eye on your inbox this Thursday.
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I’ve got a very special announcement for you—especially if you’ve been wondering whether your message is doing the heavy lifting it should be.

Yours in rebellion,
Michelle

PS:​
Catch up on the full GEO series here:
👉 Email 1: Intro to GEO: The Missing Link in Your Marketing​
👉 Email 2: GROW: Do You Really Need More Leads?​
👉 Email 3: ENGAGE: Marketing That Moves the Needle​

P.P.S. Want your message to finally pull its weight this fall?

• ​Fix It Fast— One power hour to diagnose and tune your message so it clicks (and converts).
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• ​Done-For-You Messaging — Hand me the reins and get a complete Marketing Message Guide that sounds like you and sells (in just 2 weeks).
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• ​The Expert Up Club — Join the only community where real experts get clear, seen, and hired—without over-marketing

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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