Cut through the cookie-cutter marketing bs with research-backed strategies that actually work for your solo business. Delivered once a week, because you've got a business to run.
⚡️ 95% are NOT ready...
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Read in Browser | Word Count: 528 | Time to Read: 2.10 minutes Hi Reader, Rebel truth: 95% of the people who discover your business aren't ready to work with you…yet! Surprise! You do all this work to get the word out about your business, and grow your audience. Then, once you FINALLY have someone's attention...they're not ready to hire you. And you know what? That's absolutely normal! ***** If you've been following along, you know we've been breaking down the GEO framework – the three jobs your marketing needs to do: G - Grow your audience and brand awareness Most marketing advice obsesses over G (getting visible) and O (making offers). But it's E – the Engage phase – where marketing starts to pay off. In The Expert Up Club, we have several members who are killing it in the Grow phase. Their email lists are growing. Workshops they host are well received but it’s not leading to new clients. Why? People need time to figure out: * If your solution is actually right for them * What their real problem is (hint: they're usually wrong about this) * Why they should choose you over everyone else ***** This is the work of the Engage Phase. This is where you build the case for your work. And you need three crucial pieces of messaging to do it: 1. The Problem Statement: Help people diagnose what's actually going on. (Like how my clients think something is off with their message and offer but really need to nuture and engage the new folks – she needed more reach). 2. Dispelling Misconceptions: Clear up the bad advice and wrong assumptions holding people back from people taking you up on your offer. (Like when Expert Up Club members think they HAVE to be on social media to get clients. Spoiler alert: You don't). 3. Your Unique Solution: Not your offer – but your approach, your philosophy, your way of thinking that makes you different. (GEO is a part of my unique solution—your experiencing it right now!) ***** When you nail these three pieces, clients happen. People show up to sales calls already knowing what your work is about. The call becomes about fit, not convincing them to work with you. Is it faster to just create random content and pray it works? Sure...maybe. Your future clients need time to realize why your solution is the best one for them. Give them that time. Build your case. Watch what happens. Yours in rebellion, Michelle P.S. Tired of struggling with your message? Let me do it for you. In my Done-For-You Marketing Message service, we'll create these three essential pieces (plus a whole lot more) that make your case and lead people straight to your offer. And for February only, you can save $250 off the regular investment. Want to see if it's right for you? Check out the details & book a call hereand we'll map out your message together.
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Make Marketing Suck Less
Cut through the cookie-cutter marketing bs with research-backed strategies that actually work for your solo business. Delivered once a week, because you've got a business to run.
Read in Browser | Word Count: 381 | Time to Read: 1.37 minutes Hi Reader, So your offer was selling like gangbusters, then slowly it peters out. Inquiries slow to a trickle. People stopped booking consults. Your once-full wait list looks like a ghost town. Your first instinct? Blame the offer. There must be something wrong with it! "I need to revamp this thing or add Voxer support" or worse, "Time to create something brand new!" Stop right there. If you've sold your offer to at least 5...
Read in Browser | Word Count: 427 | Time to Read: 1.44 minutes Hi Reader, Years ago, when I first started my business, a marketing mansplainer well-intentioned businessman said, "I wouldn't use Dr. Michelle Mazur if I were you. You're going to intimidate people." You know what I felt? SHAME. Something that I worked so hard for and that only 1% of people in the US achieve isn't a benefit - but a liability. Something to hide. Something to run away from. I think because we receive the message...
Read in Browser | Word Count: 432 | Time to Read: 1.49 minutes Hi Reader, I've been saying this a lot lately to members of The Expert Up Club, and maybe you need to hear it too... Marketing can never capture all that you are capable of. (And frankly, that's not marketing's job.) Marketing's one job is to open a door, make an invitation, and entice people to take one step further in understanding how you can help them. ****** Let me tell you about my friend and client, Jeff Felton. When I...