⚡️ 95% are NOT ready...
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Read in Browser | Word Count: 528 | Time to Read: 2.10 minutes Hi Reader, Rebel truth: 95% of the people who discover your business aren't ready to work with you…yet! Surprise! You do all this work to get the word out about your business, and grow your audience. Then, once you FINALLY have someone's attention...they're not ready to hire you. And you know what? That's absolutely normal! ***** If you've been following along, you know we've been breaking down the GEO framework – the three jobs your marketing needs to do: G - Grow your audience and brand awareness Most marketing advice obsesses over G (getting visible) and O (making offers). But it's E – the Engage phase – where marketing starts to pay off. In The Expert Up Club, we have several members who are killing it in the Grow phase. Their email lists are growing. Workshops they host are well received but it’s not leading to new clients. Why? People need time to figure out: * If your solution is actually right for them * What their real problem is (hint: they're usually wrong about this) * Why they should choose you over everyone else ***** This is the work of the Engage Phase. This is where you build the case for your work. And you need three crucial pieces of messaging to do it: 1. The Problem Statement: Help people diagnose what's actually going on. (Like how my clients think something is off with their message and offer but really need to nuture and engage the new folks – she needed more reach). 2. Dispelling Misconceptions: Clear up the bad advice and wrong assumptions holding people back from people taking you up on your offer. (Like when Expert Up Club members think they HAVE to be on social media to get clients. Spoiler alert: You don't). 3. Your Unique Solution: Not your offer – but your approach, your philosophy, your way of thinking that makes you different. (GEO is a part of my unique solution—your experiencing it right now!) ***** When you nail these three pieces, clients happen. People show up to sales calls already knowing what your work is about. The call becomes about fit, not convincing them to work with you. Is it faster to just create random content and pray it works? Sure...maybe. Your future clients need time to realize why your solution is the best one for them. Give them that time. Build your case. Watch what happens. Yours in rebellion, Michelle P.S. Tired of struggling with your message? Let me do it for you. In my Done-For-You Marketing Message service, we'll create these three essential pieces (plus a whole lot more) that make your case and lead people straight to your offer. And for February only, you can save $250 off the regular investment. Want to see if it's right for you? Check out the details & book a call hereand we'll map out your message together.
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