About that thing you've been avoiding...
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Hey Reader, You've been meaning to work on your messaging. You know it needs work. You know the way you're describing what you do isn't quite landing. You've seen it in the slightly confused look when you explain what you do, the referrals that go quiet after the intro, the feeling that your website sounds like someone else wrote it. (Because you kind of wrote it during a stressful afternoon two years ago and never looked back.) But every time you sit down to fix it, the task feels enormous. Listen, I get why you push your messaging to someday. Messaging work is damn hard when you’re going it alone. But what if it could be easier? What if instead of clearing the decks to work on your messaging, it was something you could do easily in minutes? In this week's video, I pulled up Moxie, the AI-powered marketing suite I built, trained on my frameworks and your actual voice-of-customer research, and created four core messaging assets in a few minutes. I was impressed with what she came up with for a Shitty First Draft. Watch, and you'll see what I mean. Yours in rebellion,
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Make Marketing Suck Less
Marketing strategies for solo business owners who sell outside the online business bubble. Messaging and marketing for consultants, service providers, and experts whose clients live in the real world—where funnels don't work and referrals matter more than reels.