[unsettling silence from potential clients]
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Hey Reader, I'm obsessed with the show Widow's Bay. Small island town off the coast of Massachusetts. Dark history. Everyone knows the island is cursed. The dread is just... part of the deal. You wake up, make your coffee, feel the ancient evil lurking at the edges of your life, and go about your Tuesday. It's Stephen King meets Parks and Rec, and it's freaking phenomenal. Oddly, it keeps reminding me of my clients (I told you that I'm weird). They, too, have a low-grade dread of knowing something isn't right. The sense that something is following you around. Stalks every conversation, every introduction, every room where your name comes up. You can feel it creeping up behind you. As soon as someone asks what you do, you hear yourself answer and think, "my god...what am I even saying?" So Iβm starting something new in June to break the curse: Messaging Clinics β live on YouTube, Each episode has a theme. Things like "Are you actually referable?" or "Did AI write your website?" I pick a website from a business owner just like you, dig in, and show exactly what's working, what isn't, and what's costing them, clients they'll never know they lost. If you want my eyes on your message, submit your website. Fill out the form, tell me about your business and what's been keeping you up at night messaging-wise, and I'll pick the sites that best fit each episode's theme. Fair warning: if I pick your site, it's going on YouTube. Your name, your URL, your messaging β out in the open. Some people will find that horrifying. Others will recognize it for what it is: the kind of expert feedback most people only get after paying for a strategy session, in front of an audience of established experts working on the exact same thing. βPlease lightly roast my website ββ No guarantees on being picked β that call is mine to make. But if something about your messaging has been giving you low-key dread? Facing it is less scary than living on a cursed island (that is also the next Martha's Vineyard π ). Yours in rebellion, P.S. If you're on the fence about submitting because "getting lightly roasted on YouTube" sounds terrifying β that's probably a sign your message needs this more than you think. Submit your site here ββ
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Make Marketing Suck Less
Marketing strategies for solo business owners who sell outside the online business bubble. Messaging and marketing for consultants, service providers, and experts whose clients live in the real worldβwhere funnels don't work and referrals matter more than reels.