AI ate my pipeline π«
|
Hey Reader, If you've been in business long enough, you've had at least one conversation where a potential client says something that makes your stomach turn. For one of our members, it was: "I think I'm just going to use AI to build it." Then she heard it again. And again. Welcome back to Expert Problems β where I pull back the curtain on the real conversations happening inside the Expert Up Club. Because when you've been in business an average of nine years, you've already watched your industry get "disrupted" at least once. You've seen the thing that was supposed to replace you. You know how this tends to go. So nobody panic-spiraled. They got curious.
Then one member said it plainly: the problem hasn't changed. AI is just the new "my cousin built it." Every era has its version of the cheap shortcut that produces something technically functional and completely forgettable. And every era has the business owner who gets there, looks around, and thinks β this isn't going to cut it. My business deserves better. That's the upgrade client. Someone who used AI to get started, built something that was fine, and now needs their website to actually work β for their reputation, their referrals, the rates they're trying to charge. They're not price-shopping. They're done with good enough and look like everyone else. She walked away with a completely different perspective. She wasn't thinking about how to compete with AI, but instead who is ready to stop looking like everybody else? That's what being in a room with seriously experienced business owners gets you. You don't get half-baked opinions or "you've got this, girl" platitudes. Deep expertise from people who've navigated this before and came out with a better business on the flip side. If something's shifting in your market and you're not sure whether to panic, pivot, or hold β imagine having that room think through it with you. You can. And the way into this room starts with a private tour. βBook your private tour ββ Yours in rebellion, P.S. The most expensive part of that fear isn't what AI is doing to your market. It's the months before someone finally says, "I'm dealing with this too, and here's what I did." That's what the hot seat is for. βBook your private tour here.β
|
Make Marketing Suck Less
Marketing strategies for solo business owners who sell outside the online business bubble. Messaging and marketing for consultants, service providers, and experts whose clients live in the real worldβwhere funnels don't work and referrals matter more than reels.