are you losing the easiest leads you'll ever get?
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Hey Reader, No matter how you're marketing your business right now — email list, content, podcast interviews, showing up consistently — there's one thing every expert wants. Your name coming up in rooms you're not in. Someone referring their clients to you. Inviting you to speak to their group. Passing your name along when an opportunity comes up that's perfect for you. That's a referral. And most experts are missing out on them — because even when someone wants to send you a client, a speaking gig, an opportunity to share your expertise, they can't. You don't exist in the room they're currently talking in. They think highly of you. They just don't remember you exist. Because referrals aren't just word-of-mouth. They're a trust transfer. When someone refers you, they're lending you their credibility. And if the words aren't there to carry that trust from one person to the next, it evaporates. Every time. And if people can't refer you, the rest of it doesn't work either. Blogging, podcasting, posting, emailing — none of it performs the way it should when your message isn't clear. Yesterday I went live on YouTube about exactly this — why referrals are the easiest leads you'll ever get, the four places where they die before they reach you, and what your message needs to do to keep them alive. It's 23 minutes. Worth every one of them. If you want to become the easy one to describe — the one people think of first when the right problem comes up — Hot Message Summer is open to waitlist members right now. It's a 49-day done-with-you messaging sprint. Me in your Google Doc, going back and forth with you until your message lands. Done before Labor Day. Yours in rebellion, P.S. The waitlist gets the best price Hot Message Summer will ever be offered — and a done-for-you bonus that disappears today at 3 pm PT. If you've been thinking about it, today is the day.
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Make Marketing Suck Less
Marketing strategies for solo business owners who sell outside the online business bubble. Messaging and marketing for consultants, service providers, and experts whose clients live in the real world—where funnels don't work and referrals matter more than reels.