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Hey Reader,

You know when messaging is off.

You read it, and your brain gets confused. 🫤

Your eyes skim over the words without really taking them in. And then you think, “I don’t think this is for me.”

But when messaging is dialed in? It’s invisible.

Your eyes are hungry for the next line. You just feel understood—seen even. You don’t have to work to pay attention; you want to know what’s next.

That doesn’t happen by accident.

Messaging that feels effortless is deeply strategic.

Every word, every section is built with intention—so the message flows, clicks into place, and makes you think, this actually gets me.

That’s what I walk you through in this quick Loom video. I’m breaking down the sales page of Expert Up Club member, Elise Enriquez.

You’ll see exactly how her messaging does the heavy lifting—how it’s built to make you feel something.

​Watch it here →​

And if you want your messaging to work that hard for you, this is what we do inside The Expert Up Club.​

I’m all about making it invisible…but impossible to ignore.

👉 Book a private tour →​

Yours in rebellion,
Michelle

P.S. I was so impressed with Elise’s sales page that I signed up for her program. (It spoke to me).

Watch the video and you’ll see why.

Next Week:
Fix Your Message in an Economic Downturn

When the economy gets weird, your message needs to work even harder to show your value. It’s not enough for your offer to be good—it has to be seen as necessary.

That’s why I’m hosting Fix Your Message Conversations—a candid discussion about how to adapt your messaging for this moment.

Next week we’re diving into:
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🔍 Are You Even Solving the Right Problem? — Most messaging falls flat because it answers a question your clients aren’t asking. I’ll show you how to fix that.

💡 The Critical Piece That Makes Clients Say "I Need This." — If you’re jumping to your solution too soon, you’re losing them.

✏️ Live Coaching to Fix Your Message on the Spot. — Bring your hot mess of a message, and I’ll help you transform it right there.

🛠️ A Smart, Strategic Message Check-Up. — You don’t need a total rewrite. You just need the right fixes to get it working.

​Register for the Next Conversation →​
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📅 Next Session: May 27th | 11:00 am PT / 2:00 pm ET

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Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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