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Hey Reader,

I was on a consult call the other day, and after 30 minutes, I still had no clue what this business owner did.

(And yes, this is what people come to me for, so it’s not unusual.)

I knew who her client was, but what problem she solved and how she solved it for them was lost in an avalanche of word salad.

My heart sank a little.

Not because she wasn't smart. Not because her work wasn't valuable. But because I knew her ideal clients would never understand what she actually does.

If you've ever found yourself stringing together impressive-sounding words, hoping they'll communicate your value, you're not alone.

I've been there. We've all been there.

It's what happens when you're so deep in your expertise that you forget what it's like to be on the outside looking in.

The truth? This isn't your fault.

Nobody teaches us how to translate our expertise into language our clients actually understand.

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Let me show you the shift:

What we say: "Our methodology aligns your intrinsic value proposition with market demands."

What clients need to hear: "We figure out what makes you different and help you talk about it in a way that gets clients."

What we say: "Our holistic approach integrates mindset mastery with energetic alignment for quantum leaps in your results."

What clients need to hear: "We help you get out of your own way so you can finally hit your income goals."

See how the second version just... breathes?

It's not dumbing down. It's meeting them exactly where they are.

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I know it can feel vulnerable to speak simply about something you've spent years mastering.

There's this fear that if we don't use all the "right" words, people won't take us seriously. That our expertise won't be respected.

But here's what I've learned after years of working with brilliant experts:

Your clients don't need you to sound impressive. They need you to sound helpful.

They don't need your credentials on display. They need to know you understand their problem.

They don't need complex frameworks. They need to trust you can guide them to a solution.

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So here's my gentle invitation:

Take one piece of your marketing and ask yourself: "Would someone outside my industry immediately understand how I can help them?"

If the answer is no, you're not failing at marketing. You're just speaking the wrong language.

And that's completely fixable.

​The Expert Up Club is opening for private tours from May 19th to May 22nd.

During your private tour, I'll show you exactly how we'll craft a message that makes your expertise undeniable - so you can do less marketing while creating more demand for your work.

This is the last chance to join at the current price before it increases by $200 on June 1st. (I don't do fake scarcity, just straight facts.)

→ Book your private tour here​

Ready to be understood as deeply as you understand your work?

Yours in rebellion,
Michelle

P.S. If you're wondering whether your messaging might be too "expert-heavy," hit reply with your current elevator pitch. I'd be happy to help you spot where a simple shift could make a big difference. No judgment, just support.

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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