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Hi Reader,

Back when I was a public speaking coach, I thought I had created the perfect lead magnet.

(Narrator: She did not.)

I wrote an article that went viral on LinkedIn.

• 46,000 views in 48 hours.
• Countless comments, likes, and shares
• 2,000+ new subscribers opt into my "No Sweat Speech Prep" lead magnet.

Sounds like a dream, right?

Except...want to know how many of those 2,000 people became clients?

Zero. Nada. Not a single one.

*****

Here's the thing about that lead magnet - I followed all the “best practice” advice for creating it.

✅It was valuable
✅It solved a problem
✅ It could be consumed in under 10-minutes

People told me they loved it. It was helpful.

But it didn't lead anyone closer to working with me.

🤦🏻‍♀️🤦🏻‍♀️🤦🏻‍♀️

Why? My offer was completely disconnected from why all those people opted-in.

*****

What I wish I knew back then...

...was my friend, and email marketing extraordinaire, Jeff Felten.

Jeff doesn't see lead magnets as list builders. He sees them as customer magnets designed to grow an email list of future buyers.

His approach is the exact opposite of what all those marketing "experts" taught me about lead magnets.

And he's created a FREE 3-day challenge that walks you through his process for creating lead magnets that actually drive your business forward.

This is the training I wish I had before my LinkedIn post went viral.

If you've been struggling with:

>> Figuring out what your lead magnet should be
>> Getting your freebie aligned with your paid offers
>> Building an email list of people who actually want to work with you

Then check out Jeff's 3-day challenge. He'll set you straight.

→ Join the FREE Challenge Here​

Yours in rebellion,
Michelle

P.S. This is seriously the free challenge I wish existed years ago. Don't repeat my viral fail - join Jeff's challenge instead.
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Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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