Cut through the cookie-cutter marketing bs with research-backed strategies that actually work for your solo business. Delivered once a week, because you've got a business to run.
⚡️ 2,000 new subscribers (and zero clients)
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Read in Browser | Word Count: 335 | Time to Read: 1.25 minutes Hi Reader, Back when I was a public speaking coach, I thought I had created the perfect lead magnet. (Narrator: She did not.) I wrote an article that went viral on LinkedIn.
Sounds like a dream, right? Except...want to know how many of those 2,000 people became clients? Zero. Nada. Not a single one. ***** Here's the thing about that lead magnet - I followed all the “best practice” advice for creating it. ✅It was valuable People told me they loved it. It was helpful. But it didn't lead anyone closer to working with me. 🤦🏻♀️🤦🏻♀️🤦🏻♀️ Why? My offer was completely disconnected from why all those people opted-in. ***** What I wish I knew back then... ...was my friend, and email marketing extraordinaire, Jeff Felten. Jeff doesn't see lead magnets as list builders. He sees them as customer magnets designed to grow an email list of future buyers. His approach is the exact opposite of what all those marketing "experts" taught me about lead magnets. And he's created a FREE 3-day challenge that walks you through his process for creating lead magnets that actually drive your business forward. This is the training I wish I had before my LinkedIn post went viral. If you've been struggling with: >> Figuring out what your lead magnet should be Then check out Jeff's 3-day challenge. He'll set you straight. → Join the FREE Challenge Here Yours in rebellion, P.S. This is seriously the free challenge I wish existed years ago. Don't repeat my viral fail - join Jeff's challenge instead.
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Make Marketing Suck Less
Cut through the cookie-cutter marketing bs with research-backed strategies that actually work for your solo business. Delivered once a week, because you've got a business to run.
Read in Browser | Word Count: 381 | Time to Read: 1.37 minutes Hi Reader, So your offer was selling like gangbusters, then slowly it peters out. Inquiries slow to a trickle. People stopped booking consults. Your once-full wait list looks like a ghost town. Your first instinct? Blame the offer. There must be something wrong with it! "I need to revamp this thing or add Voxer support" or worse, "Time to create something brand new!" Stop right there. If you've sold your offer to at least 5...
Read in Browser | Word Count: 427 | Time to Read: 1.44 minutes Hi Reader, Years ago, when I first started my business, a marketing mansplainer well-intentioned businessman said, "I wouldn't use Dr. Michelle Mazur if I were you. You're going to intimidate people." You know what I felt? SHAME. Something that I worked so hard for and that only 1% of people in the US achieve isn't a benefit - but a liability. Something to hide. Something to run away from. I think because we receive the message...
Read in Browser | Word Count: 432 | Time to Read: 1.49 minutes Hi Reader, I've been saying this a lot lately to members of The Expert Up Club, and maybe you need to hear it too... Marketing can never capture all that you are capable of. (And frankly, that's not marketing's job.) Marketing's one job is to open a door, make an invitation, and entice people to take one step further in understanding how you can help them. ****** Let me tell you about my friend and client, Jeff Felton. When I...