πͺπͺπͺ one of these is cursed
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Hey Reader, I hate naming things. I've helped hundreds of experts find the exact words that make their ideal clients say, "that's exactly what I need." I have a PhD in Communication. And naming things is still my nemesis. Because a name isn't just a name. It's something you're going to say out loud in every conversation, put on every page, repeat until it either feels like home or makes you cringe. The pressure to get it right is real. And inside the Expert Up Club, we spend so much time helping people name their offers, their frameworks, their businesses, because it takes a village when the name matters so much. It took me six months to name the Expert Up Club. Six. Months. (I drove everyone BANANNAS during that time) So when I realized the GEO Framework, my beloved Grow, Engage, Offer, needed a new name, I did what any reasonable person would do. I resisted. Hard. GEO (Generative Engine Optimization) is now a very popular acronym in the AI search world. And as much as I wanted to plant my flag and say mine was first, I'm not Don Quixote. I wasn't going to tilt at that windmill. The framework needed a new name. π€ {Insert ALL the swear words here} After many conversations, many dead ends, and more than a few chats with Claude (yes, I converse with AI about naming things β he came up with the BEST worst name, Networking Necromancy), I finally landed on something I genuinely love: The 3 Doors Method. What's the same? Nearly everything. It's still Grow, Engage, Offer under the hood. What's different? A visual metaphor that actually clicks in a way the old name never quite did. Marketing is how people arrive at your door. Messaging is what decides whether they walk through it. And once you see your marketing through that lens β three doors your right-fit clients walk through on their way to working with you β it gets a lot easier to figure out where your marketing is actually breaking down. You can read the full framework here: drmichellemazur.com/3-doors-methodβ (πͺ¦ RIP GEO, 2018β2026. You served us well.) Yours in rebellion, P.S. Naming things is genuinely one of the hardest parts of building a business. If you've ever sat with a Google Doc full of rejected names at 11pm, you're in good company.
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Make Marketing Suck Less
Marketing strategies for solo business owners who sell outside the online business bubble. Messaging and marketing for consultants, service providers, and experts whose clients live in the real worldβwhere funnels don't work and referrals matter more than reels.