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Hi Reader,

It’s that time of year when everyone is talking about their goals and how this is the year…they are going to grow a massive email list.

After all…

"The $$$ is in the list!" 🙄

But is it really?

Remember when I told you about cracking the code on marketing for The Expert Up Club?

How it took me 21 months to figure out my marketing puzzle?

That journey taught me something crucial - marketing any offer is like a 1000-piece puzzle. You've got to figure out how all the pieces fit for YOUR business:

* How to sell your offer​

* Whether (and how) to grow your audience

* How to nurture people until they're ready to buy

* The messaging that frames it all (that's your border pieces, friend)

Here's what most people won’t tell you (and you already know if you’ve taken the Marketing Like and Expert Course):

Not every business needs a massive email list.

Shocking, I know.

*******

Before you jump on the "must grow my list" bandwagon, ask yourself:

Do you actually need to grow your audience?

The answer depends entirely on your business model:

If you're working 1:1 or as a B2B consultant, audience growth probably shouldn't be your focus. You need a small, mighty group of right-fit prospects who are ready to invest in your expertise.

But if you've got a leveraged offer (like a group program, community, or membership), then yes - you need to focus on strategically growing your audience.

******

Take me for example. Since The Expert Up Club is a leveraged offer, I need to grow my audience in 2025. My goal is to add 1,650 new people to my email list.

How am I doing it?

One word: Collaboration.

I love meeting people. I love telling you about cool stuff that can help you make your marketing suck less so collaborations are key for me.

*****

This year, I’m collaborating with people in two different ways:

#1. The Make Marketing Suck Less Virtual Event

I’ll be gathering 12 experts together to talk about what works to market their business beyond social media.

I love this event, the conversations I have with other experts, and the opportunity to showcase the expertise of smart business owners you may not know yet.

I host it twice a year (the next one is March 10-14), and it’s a great way to grow my email list and meet new people.

#2. Cross Promotions/Lead Magnet Swaps

This is where you find people with a similar audience to yours, and you promote their lead magnet or newsletter, and they promote yours.

It’s easy peasy, and for me, doing 2 of these per quarter will help me reach my goal.

*****

Notice what's not on that list? Endless social media posting, dancing on TikTok, or other "shoulds" that make me want to crawl under my desk.

The trick isn't doing ALL the audience growth tactics. It's finding the ones that work for your business model, your sanity, and your energy.

******

Now it’s your turn, tell me:

1. Do you need to grow your audience in 2025?
2. If you do, what will you do to make it happen?

Remember: When it comes to audience growth, you've got options (beyond social media).

Your job is figuring out what works for YOU.

Yours in rebellion,
Michelle

Start 2025 with a Marketing Message that Leads Clients to Your Offers

You know the best way to make marketing suck less is by dialing in your message.

So why don't you let me create yours for you?

In just 2 weeks, I'll craft your marketing message that makes selling your services easier.

No more second-guessing your words or wasting time on marketing that doesn't work.

Interested? Let's talk & make sure it's right for your business.

→ Book a chat here.

One spot is available for January (Price is $1500 & payment plans are available)​
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​ Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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