โSo what do you actually DO?โ ๐ฌ
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Hey Reader, You know what you do. You're exceptional at it. But you can't quite crack the language for it. Every time you try to explain your work, it comes out as ๐คฎ๐คฎ๐คฎ. Here's what makes that particular problem so maddening: you can't be referred if people can't describe what you do when you're not in the room. And most experts have no idea how many referrals are dying in translation right now. Welcome back to Expert Problems โ where I pull back the curtain on the real conversations happening inside the Expert Up Club, so you stop white-knuckling your expert business alone This room of extremely smart business owners, with an average of 9 years of experience, started asking questions
She knew the answers because she had done the messaging sprints This is where the magic of the messaging sprints meets the magic of having a smart person read outside the jar, to see what you can't see. Instead of struggling for weeks, she was able to nail the positioning in 15-minutes. The chefโs kiss was when another member said: "I could imagine referring you to a client I'm working with right now, once she's ready." A specific client. A specific handoff she could already picture. That's what referable looks like. Someone else finds the words for you, and suddenly doors open that you didn't even know were closed. This is what happens inside the Expert Up Club.โ And right now, tours are open โ with something extra for anyone who books before May 21st. If your elevator pitch sounds a little too much like word salad and you just can't get it to land the way it should, imagine having a hive mind of experienced business owners who've been in business an average of nine years, plus my expertise in positioning, working on it with you. In less than a month, you could be the one walking away from a hot seat with the words that finally make people say, "I know exactly who to send to you." But only if you book a private tour.โ Yours in rebellion, P.S. May 21st is the last day to book your tour and lock in the Triage Session. One hour to fix the asset that's been quietly costing you referrals. Grab your spot here.โ
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Make Marketing Suck Less
Marketing strategies for solo business owners who sell outside the online business bubble. Messaging and marketing for consultants, service providers, and experts whose clients live in the real worldโwhere funnels don't work and referrals matter more than reels.