​Read in Browser | Word Count: 358 | Time to Read: 1.31 minutes

Hey Reader,

Let me tell you about the day I knew I was done with Instagram.

It wasn’t dramatic. No rage quit. No “I’m leaving this platform” announcement.

It was the day Reels launched.

And I thought: Cool. Now I have to become a TikTok clone just to maybe get seen?

I had already invested so much—content calendars, courses, captions, more Canva graphics than I care to admit.

And yet... not a single client I love working with ever came from Instagram.

But I kept posting. Trying to make it work.

Why? Sunk cost fallacy. It’s real and persuasive.

That sneaky little voice that says:

If that voice sounds familiar, you’re not alone. And you’re not wrong for feeling like you can’t give it up.

That’s why I want you to check out what my friend Kate Kordsmeier has for you.

It’s called Beyond the Scroll—a free 4-day audio challenge for business owners who are secretly wondering if social media is actually doing anything for them.

Kate walked away from social media four years ago (and spoiler: her business didn’t collapse—it grew).

She’s not here to guilt you into quitting cold turkey. She’s here to tell you all that hard work doesn’t have to go to waste.

You’ll learn:

✅ How to tell if social is really doing the heavy lifting (or just keeping you busy)

✅ What to do with the content you’ve already made so it doesn’t go to waste

✅ Practical ways to bring in leads without posting daily

✅ How to build a business that works—even when you’re offline

If you’ve ever thought, “But what will happen if I stop showing up?”—this is your answer.

👉 Join the free Beyond the Scroll Challenge​

Let this be your invitation to stop spinning and start choosing what works for you.

Because your marketing should free you up, not burn you out.

Michelle

P.S. All four audio drops are short and bingeable—because you’ve got better things to do than scroll advice about quitting scrolling. Grab it here.

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Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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