​Read in Browser | Word Count: 436 | Time to Read: 1.50 minutes

Hey Reader,

What do you want to be known for?

Isn’t that the worst question ever? It’s so hard to answer.

Because the second you try to put it into words, your brain offers you a pile of phrases like:

In other words? The Unholy Trinity of Boring strikes again.

And in a sophisticated, oversaturated market, boring = invisible.

We’ve already talked about how your client’s brain filters out anything that feels too familiar, too vague, too predictable, too been-there-done-that.

So, how do you actually get their attention?

You give their brain a wake-up call. You say something that it hasn’t heard before.

You become known for a specific idea that makes your message unignorable.

Think about:

• James Clear: Atomic Habits
• Brené Brown: Vulnerability
• Simon Sinek: Start with Why
• Wes Kao: Spiky Point of View

Each one of them is known for an idea. Not their niche. Not their deliverables. An idea that stands out, opens a curiosity loop, and drives demand.

That’s what a 3 Word Rebellion does for your business.

It links your work to a big idea. It opens a loop that makes people wonder: “What does that mean—and how does it apply to me?” And if your content does its job? That curiosity lands them in your world, your offers, and eventually your client roster.

​Link → Loop → Land. That’s the science of how standout messages get remembered—and get results.

So, if you’re asking yourself:

That’s exactly what the 3 Word Rebellion Sprint inside The Expert Up Club is designed to do.

We’re kicking it off this August. And this time, it’s easier than ever because Moxie—my AI marketing sidekick—will be there to help you brainstorm, refine, and test your rebellion in real time.

You bring the ideas. We’ll help you turn them into an unignorable message.

More details are coming soon, but if you’re already feeling the tug—why wait?

👉 Book your private tour of The Expert Up Club here ​

(New: Every tour includes a free Messaging Diagnostic.
So whether you join or not, you’ll walk away knowing exactly what’s working—and what’s falling flat.)

Because when you know what you want to be known for?
​
Your message stops being ignorable. And your marketing starts working the way it should.

Yours in rebellion,
Michelle

P.S. We are going deeper into what makes you different as a part of the next Fix Your Message in an Economic Downturn conversation. Sign up for it here.

You can close the deal—if someone would just book the damn call.

Let’s fix that.

In my Done-for-You Marketing Message Service, we cut through the jargon, vague vibes, and overthinking to create a message that’s bold, clear, and makes people want to know more.

You’ll walk away with words that do the heavy lifting—ones that sound like you and get your best-fit clients leaning in.

I’ve got 1 spot open for July.

If your marketing is the weak link in your sales process, this is where you start.

👉 Check it out + book your call​

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

​