You accidentally became a full-time marketer
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Hey Reader, Did you start your business to become a marketer? Oh... hell no... you didn't. π« You started it because you have deep expertise, you're really good at what you do, and you love, love, love helping your clients. You know you need to market *groan* to find those amazing clients. And somewhere along the way, you bought into the advice to:
None of that is why you went out on your own. The most popular voices online convinced you that you earn clients by out-contenting everyone else. Those voices are selling courses and masterminds designed to sell to consumers at volume. Their playbook needs a big audience and constant content to work. Yours doesn't. I made a video this week about what marketing actually looks like for consultants and service providers. Specifically, what it looks like when you only have two hours a week to spend on it. (Spoiler: it works better than the influencer playbook. Ask Elise Enriquez, who dropped Instagram and her email list and ended up with a thriving business because her clients were never there anyway.) βWatch it here.β Yours in rebellion, P.S. I cover which business model you're actually running in the video β and what that means for your marketing. Leave me a comment over there. I want to know which one you are.
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Make Marketing Suck Less
Marketing strategies for solo business owners who sell outside the online business bubble. Messaging and marketing for consultants, service providers, and experts whose clients live in the real worldβwhere funnels don't work and referrals matter more than reels.