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Hey Reader,

When sales slow down and no one’s booking calls, most business owners have the same gut reaction:

Totally normal. I’ve had that thought too.

When that happens, I pause and ask:

Have I sold this offer at this price before?

If yes, then it’s probably not the price.

Here’s what’s more likely:

• It’s unclear what problem your offer solves
• The results aren’t obvious or compelling
• And your audience doesn’t understand why they should care right now

So they hesitate. They save it for “someday.” They move on and forget about your offer (which sucks).

It’s time to wrap up our walk through the GEO framework— the messaging sequence that moves people from curiosity to conversion.

Remember, your message’s job is to pull people through the entire buyer’s journey.

From “never heard of you” → “I’m intrigued” → “how do I work with you?”

We’ve finally entered the OFFER phase, where we invite people into our sales process.

This is the messaging you must look at when sales dry up.

These 3 pieces of messaging make inviting people into your offer way easier:

🧩 1. A Clear “Why Buy” Statement

This is the punchy, precise answer to the question:

It outlines who it’s for, what challenges it helps them overcome, and the expected outcome.

It’s the difference between:

“This program helps you unlock your potential…”
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and “This offer is for business owners who are great at sales—if only more people were booking calls. We fix your message so they do.”

⚙️ 2. Your Framework or Process

Once they know the what, they need the how.

Even if your process is simple, naming it gives shape and credibility to your work. You stop sounding like “another service provider” and start sounding like someone with a system.

Think: “The GEO Framework” or “The 90-Day Sales Engine.”
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​Frameworks give your work structure, making it easier to trust that you can get a result.

📈 3. Your Reasons to Believe

This is where your message connects to proof.

• What typical results do clients get when they work with you?
• What possible results do they get when it really clicks?

You don’t need wild claims. You need believable outcomes. And if you’ve been vague here, that’s often where conversion stalls.

Put those three things together, and suddenly:

• You don’t have to prove why they need to buy
• You don’t have to run a sale
• You don’t have to explain your offer 17 different ways

You’ve made it make sense and given people a compelling reason to take the next step

Which brings me to this:

🧠 Problems Get You Paid. Because you said yes, I’m running a live workshop to help you nail the problem you solve in your messaging.

Most of you know what problem you solve, but it’s not being communicated clearly in your copy and your marketing.

So we are going to fix it together.

I’m putting the final touches on the sales page today

More details in your inbox tomorrow!

Talk soon,
Michelle

PS:​
Catch up on the full GEO series here:
👉 Email 1: Intro to GEO: The Missing Link in Your Marketing​
👉 Email 2: GROW: Do You Really Need More Leads?​
👉 Email 3: ENGAGE: Marketing That Moves the Needle
​ 👉 Email 4: ENGAGE: What's Their Problem?​

P.P.S. Want your message to finally pull its weight this fall?

• ​Fix It Fast— One power hour to diagnose and tune your message so it clicks (and converts).
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• ​Done-For-You Messaging — Hand me the reins and get a complete Marketing Message Guide that sounds like you and sells (in just 2 weeks).
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• ​The Expert Up Club — Join the only community where real experts get clear, seen, and hired—without over-marketing

Dr. Michelle Mazur Message Strategist & Founder of The Expert Up Club ​Podcast / 3 Word Rebellion Book​ ​

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